Keith on Sky News talking about Starbucks and Amazon. He discussed the fallout from alleged tax avoidance. There was a lot of publicity about how these companies have arranged their international structure so as to avoid paying hardly any UK tax.

Appearance on Sky News discussing untrusted professions. Discussion with Jeff Randall on the recent report by Which on untrusted professions. Bankers, politicians and journalists (much to Jeff’s dismay) were some of the least trusted ones. Keith explained how they could improve their image.

Appearance on Sky News discussing Britvic’s reputation. A discussion regarding Britvic’s reputation following the story alleging that some of their bottle tops were unsafe for infants.

Keith gave an analysis on Sky News about the reputation of Nat West and Royal Bank of Scotland’s in view of the massive computer problems that were preventing people from getting cash out. 

Discussion on the BBC political “Record Review” programme with Lord Hunt and Sir Roger Gale MP about the reputation of the Conservative government and Andrew Lansley.

Keith on Sky News talking about Fifa’s reputation after the emerging publicity about the selection of Qatar

This willingness to trawl the net for background details means that organisations and individuals need to be more proactive in managing their online reputations.‘People are only just starting to realise how important it is to check what’s out there and take control of it,’ says Keith , an ex-accountant who specialises in the growing field of online reputation management. This can involve removing errors or negative comments. ‘It has to be managed very carefully,’ says Keith, who has ‘various techniques’ at his disposal.