When long-term damage can come from a malicious tweet and be sent around the internet in seconds, you must have a plan set up to deal with any damage that may have been done, and to stop it from expanding. This is the art of online reputation management.
What can you do to be proactive about your online reputation?
The primary line of defense for your business is not found through aggressive social media management, though that helps. The best way to insulate your business from the negative effects of social media is by posting new and relevant content through a company blog. Content marketing is the number one priority for online marketers in 2013, and it can carry great value when utilized for online reputation management.
Why posting to your company blog makes the difference
Posting routinely to your company blog has a number of benefits, from possessing a forum you control to announce new products, build relationships, establish authority and much more. But for the purposes we’re talking about here, the best way that your blog will make a difference is that posts made here will dominate the search results about your brand. Google will see your blog posts as more authoritative than the occasional tweet or Facebook posting, and will rank them higher in the search results. This means that most if not all negative entries will most likely end up buried far down, away from searching eyes. The only time this may not be the case is in the case of a big flare-up that is getting LOTS of attention, in that case you’ll be forced to take additional measures along with posting to your blog.
5 Tips to get you started!
- Post regularly! At least several times a week. Before long you’ll have a great deal of content.
- Use keywords you intend to be found for, as well as your brand name.
- Make your postings relevant, timely and shareable!
- Integrate with your social media outlets. Link to your videos, Facebook page, and others.
- Be personable, not corporate. Be someone they want to believe in!