How to Effectively Manage Your Online Reputation
We live in a world where communicating is practically instant, word travels incredibly fast, and if you’re not attentive your online reputation can be trashed in nanoseconds. Many aren’t aware of just how vital it is to guard your online reputation. Cone Communications reports that some 89 percent of consumers regard online channels are trustworthy sources, and that another 80 percent have gone so far as to change their mind about a purchase after studying a negative comment or review. Further, your social media is where they’re talking about you. The Society for Communications Research documents that 72 percent said they research companies through social channels before making purchases, and that 59% use social sites to air their frustrations about your customer service.
5 Quick Suggestions to protect your online reputation
- Monitor your online reputation – Monitor what folks are saying about you and your company name by Googling them at least once a month. Use Google alerts and become alerted when there are any postings about you or the brand.
- Claim your online property – Someone who is intent on doing you or your business harm can do a whole lot with your name. Make sure to buy your company’s domain name, or your personal one, and avoid at least having them show up in Google thanks to an exact match name.
- Be active on your social networks – Beyond claiming your profile on the major social sites, also strive to use them regularly. Being involved can help you see and head off potential issues easily.
- Deal with damaging content ASAP – Deal with negative postings and particularly complaints right away. Do your best to contact the person directly, preferably offline. Attempt to handle their issues, and whatever you do, don’t get into a shouting match online.
- Be mindful of what you post – Use your brain when posting. If this may come back and bite you or your business later, don’t post it. Those lovely pictures of you and the crew tying one on in in the strip joint are best excluded from your online world.
We’re all part of a fast paced information-driven world. Ensure that you’re in position to use this to successfully manage your online reputation!