5 Powerful Online Reputation Management Strategies You Can Count On
Think your online reputation doesn’t matter? Think again! As outlined by a study by Erik Qualman of Socialnomics.com, nearly three-quarters of respondents say they trust the info provided by total strangers online. Further, some 80 percent of consumers have changed their minds about buying a product after reading a negative review online, and more than 84 percent say they find online product reviews to be a trustworthy source of information.
You need to take negative reviews seriously and take measures to counter the effects!
Let’s have a look at five proven ways to do that.
- Look at your search engine results monthly – Monitor your company’s name in Google at the very least once per month. Use Google Alerts or mention.net to notify you when there is any activity involving your company name or important keywords. Also, look beyond the first page of the search results; negative entries can gain traction and wind up on the first page in the near future.
- Deal with negative content ASAP – Do your very best to make contact with the person who posted the content in question as quickly as possible, especially if they are an unhappy buyer. Do your very best to take care of their concerns in a positive manner. Don’t get into a public tussle with them! You won’t like the results.
- Optimize your pages with the company name – Make certain your company’s name is prominent in your optimization, particularly in keywords, tags, and titles. The more of your site’s pages that bear your name, the greater number of chances Google will see your site as the authority for this keyword (your company name) and rank you higher, particularly because most negative content won’t have done any SEO.
- Create more content channels – WordPress.com, Blogger.com or even subdomains of your own site are good for this, together with your social channels such as YouTube, Facebook, and Google . Post fresh content to these channels as well, so they maintain their search positions.
- Ask your customers for reviews – The most apparent and by far the most useful tool for effective online reputation management is to ask your satisfied customers for a review. Encourage and even reward reviews. This is also your very best source of social proof!
Follow these tips to protect your good name! Trust us…you’ll be glad you did.